• Further expansion of the Logistics Automation and Traffic Technology divisions
• A greater focus on Industrial Automation applications
• Strengthening women in leadership within VITRONIC

As of April 27th 2020 – Beth Huff has responsibility for the management of VITRONIC USA in the role as President. She succeeds Michael Schindler who, after 20 years, has taken on new challenges.

In her new role, Beth is responsible for all business areas of VITRONIC in the USA and reports directly to the VITRONIC Group Board.

Further expansion of the Traffic Division and the VITRONIC Logistics products are Beth’s key responsibilities. Also she will be heading the introduction of VITRONICs industry leading quality inspection solutions for the Automotive and Healthcare sectors.

“We are proud to be able to offer this responsibility to a long-standing and highly committed employee like Beth. In her, we have found a strong leader who constantly has her eye on our customers’ needs, and our family culture at heart. I look forward continuing to work with her and wish her every success in her new role”. says VITRONIC CEO Daniel Scholz-Stein, who has made various future-oriented changes in the family-owned company since VITRONIC´s 35th anniversary in March 2020.

Beth Huff has been an integral part of the VITRONIC Group for more than 10 years. During this time she has held various positions, most recently as Vice President of Finance and Operations.